TheCityUK comments on the UK joining the WTO Joint Initiative on Electronic Commerce

Comment
26 July 2024

Miles Celic, Chief Executive Officer, TheCityUK, said:

“It is welcome news that the United Kingdom has joined the WTO Joint Initiative on Electronic Commerce. The Joint Initiative is the first ever global digital trade agreement. It is noteworthy that, once in force, the agreement will permanently ban customs duties on electronic transmissions between the parties – a provision long sought by TheCityUK and its allies. The agreement will be important for the UK-based financial and related professional services that TheCityUK represents, which rely heavily on the digitisation of international business.  It will be equally significant for international trade in services as a whole.

“At a time when many countries are developing protectionist measures it is particularly encouraging to see an initiative which by supporting cross border trade in services will deliver jobs, growth and exports, particularly for SMEs who are the backbone of the UK and many other economies.”

Miles Celic photo
Miles Celic Chief Executive Officer

Miles has held the role of Chief Executive Officer since September 2016. He is also a board member of UK Finance and the Financial Services Skills Commission. He sits on a number of government groups.

Miles began his career in broadcasting, making and presenting radio and television programmes for the BBC and others. He moved on to work in the UK Parliament, where he focused on foreign affairs and defence issues. Miles subsequently worked in a number of leading public policy consultancies.

In 2007, Miles joined HSBC’s policy function to lead political engagement. Miles moved to Prudential in 2009 as Director of Group Public Affairs & Policy and became Director of Group Strategic Communications in 2013. He was a member of Prudential’s Group Leadership Team.

Miles was awarded an OBE for services to financial and professional services in the King’s New Year Honours List 2025.